This project proposes a new identity for Italy’s Orto Botanico di Padova, the oldest public botanical garden in the world. The new system improves upon the garden’s current identity while continuing to emphasize its historic roots.
The identity system includes new typography, colors, patterns, and a logo, as well as printable material such as an informational booklet, envelope, business card, letterhead, and magazine ads. It also includes designs for a delivery truck and site sign in addition to digital deliverables such as its app icon and website.
