This project consists of a cover for Unraveling, with Brooke Baldwin: a Substack site for the former CNN anchor.
The site centers around the journey of life transitions, a process that Brooke refers to as Unraveling. She created the site to share her stories and inspire her readers to join the conversation in what it means to unravel.
The brief was to embody Brooke's personality as she transitioned from widely-seen CNN anchor to "just Brooke." The final result incorporates positivity, playfulness, and serenity, achieved through symbolism and emotion evoked by color, texture, and type.
